Two women playing netball, one from Brazil and the other from Prince, are jumping to catch the ball in mid-air inside an indoor stadium. The background is dark with stadium seating visible.

WE ARE HERE

Traditionally Netball as a sport has been timid in its’ approach, friendly, polite etc. Though, if you watched a game of Super Netball, it’s anything but friendly. There can be blood, contact and emotion, completely opposite of ‘polite’. It’s empowering to watch and it’s brutal. So why is Netball still being shown as ‘friendly’ and ‘girly’?

Using a common phrase of Netball “Here if you need”, we flipped it into a powerful and unapologetic re-introduction to Australian fans. We Are Here.
We partnered this mentality with fierce photography and Art Direction to create a campaign that was one of the most successful in SuperNetball’s history.

Results:
1,062,837 – We Are Here Total Organic Campaign Reach
+29% - Match attendance increase from last season
118 - OOH sites across Australiq
140+ - Editorial hits (SSN season launch
10 - Print stories – with NewsCorp &
The Guardian including Brand Film
94,077 - New Followers (across all socials)
+51% In followers from 2022 season

Art Director - Thomas Zoldhelyi
Copywriter - Jacob Martin
Senior Designer - Nic Tait
CD - Tom Meredith

Digital billboard advertising a women's netball game with the slogan 'This is our house' and a fierce female athlete. The ad features the event details, season start date, and broadcasting channels, with traffic signs and a busy street below.