BF10
Don’t Say. Do
Integrated Campaign
OOH, TVC, Social
Big Freeze entered into its 10th year and with burnout from the 9 previous events, the brief was to rally Australia again, and make 10th the biggest year. Ever.
From research we found that Neale Daniher believes the mark of a person is not what they say, but rather what they do.
That was the basis of our creative idea. ’Don’t Say. Do.’
We asked Australian’s to DO and rally together with Neale and fight for t hose who no longer can.
Bf10 delivered a record breaking $20.1 million in donations for the research of Motor Neurone Disease.
Art Director - Thomas Zoldhelyi
Art Director - Aimee Brockley
Copywriter - Jacob Martin
Creative editor - Sam Kidd
Producer - Tom Ryan
Producer - Sam Bromley-Linch
Director - Mitch Kennedy
CD - Tom Meredith
