Two women standing next to a blue Nissan X-Trail SUV on a basketball court, with a netball hoop and a group of trees in the background, smiling at each other, with text promoting Nissan and netball.

My Driving Force

Integrated Campaign
OOH, Online Film, Digital, Social, Experiential

Netball though is one of Australia’s most played sports has a drastic drop off for young girls aged 13-14. A sport that depends on young girls and the support from family and the community to continue the game strong.

Working with Nissan, we wanted to not only keep young girls playing Netball, but also recognise the Driving Force behind young girls that keep them in sport and reward them.

We received 673 entries within the campaign window, shining a spotlight onto young girls Driving Force.
I helped deliver 18 OOH sites, 5 online films, Digital Assets and Stadium Experiential Activation.

Creative - Thomas Zoldhelyi
CD - Tom Meredith 
Director - Lizzy Bailey
Producer - Tori Schaw
Editor - Lukas Elberts
Photographer - Matt Delaney

Two women standing next to a blue Nissan X-Trail SUV at a netball court, smiling and looking at each other. The court has a basketball hoop and a red pole with 'NISSAN' written on it, with trees and buildings in the background.
Two women standing next to a blue Nissan X-Trail SUV on a basketball court with a basketball hoop in the background. Text overlay reads 'Every netballer has a driving force.'