Auskick
For the kicks
Brand Relaunch
OOH, Digital, Print, Pitch
Auskick wanted to rebrand and target audiences from different states that aren’t specifically AFL playing states.
With consumer research, we uncovered that Auskick was a place where kids could just go and have fun. Meet other kids and play.
This was the basis of our creative idea: For the kicks. Auskick isn’t the place to uncover the next Bontempelli, rather it’s to let kids have fun and be children.
Art Director - Thomas Zoldhelyi
Art Director - Aimee Brockley
Copywriter - Jacob Martin
CD - Tom Meredith
We held research groups to understand what makes Auskick so great. Talking to real parents and kids who play Auskick.
Collectively we heard that Auskick is not just one of the most affordable junior program, but also one that is geared towards having fun.
We then based everything around a child’s imagination and fun factor. The Art Direction was fun, childish and not one bit serious.
